Branded 2D and 3D floor plans for a brokerage network
Case study

2,600 branded plans.Every listing, every office.3x faster listing prep.

How an eight-office brokerage added accurate, branded floor plans to every listing without adding another vendor, brief or approval step.

Project snapshotDelivered

Client

Brokerage network, eight offices

Scope

2D/3D floor plans · Branding · MLS files

Volume

2,600 plans

Turnaround

48-hour delivery

Before / After

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Before
After
BEFORE
AFTER
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Ground floor2D plan · Furniture · Branding
The Client

A brokerage network with eight independent offices.

Agents were already receiving edited photography from one partner, but floor plans came from local drafters with different styles, scales and delivery times. Some listings had no plan at all.

The network wanted every property to include a clear, branded plan in the same visual language as its photography, without asking agents to manage another supplier.

Offices

8 across the region

Plans

2,600 delivered

Formats

2D, 3D and MLS

Project Requirements

A plan for every listing, without another brief.

The brief was as much about operations as it was about drawing quality.

01

Accurate scale

Every plan measured and checked against the property's actual layout and proportions.

02

2D and 3D options

Clear 2D plans for portals and furnished 3D plans for premium listings.

03

One brand system

Colours, labels, furniture style and logo placement consistent across every office.

04

Bundled with photography

Plans delivered alongside each image set with no separate upload, brief or approval.

Project Challenges

Small drawings,

The network had to standardise a service that had always been local, manual and variable.

01

Hand-drawn sketches

Agents supplied rough layouts with inconsistent measurements and room labels.

01
02

Scale errors

Small drafting mistakes changed how buyers read room sizes and flow.

02
03

Different office styles

Each market had its own idea of a finished plan, from colour to furniture.

03
04

Volume and speed

Plans had to arrive with the photos, not days later.

04
Our Solution

A plan pipeline connected to

Plans became part of the same listing production line, with a shared template and a separate accuracy check.

01

Sketch-to-plan conversion

Rough agent sketches were rebuilt into clean, measured digital plans.

  • Room dimensions checked before drawing
  • Doors, windows and circulation verified
  • Scale confirmed against the listing details
02

2D and 3D output

Each plan could be delivered flat or furnished, depending on the listing tier.

  • Clean 2D plans for portal use
  • Furnished 3D plans for premium campaigns
  • Consistent furniture and material style
03

Brand templates

Every office used the same labels, colours and logo placement.

  • One type system across all plans
  • Office logos placed from a shared template
  • Print and digital exports from the same source
04

Accuracy review

A dedicated checker compared each plan with the source sketch and photos.

  • Room count and labels verified
  • Proportions checked at final size
  • Corrections returned before delivery
Human-led quality

A floor plan is a promise about the space.

Every plan is drawn and checked by people who read property layouts, not generated from a rough sketch without review. The checker compares the plan with the listing photos and dimensions before release.

That human pass is why agents can attach the plan to a listing without worrying that a room will look different at inspection.

Measured drawings
Accuracy check
Shared templates
Our Workflow

From rough sketch to

Plans move through the same production window as the photography.

1

Upload

Agents submit sketches, dimensions and listing photos together.

2

Measure

The drafting team checks scale, room labels and circulation.

3

Draw

A 2D or 3D plan is built from the approved brand template.

4

Check

A reviewer compares the plan with the source and photos.

5

Deliver

Plans return with the image set in print and portal formats.

Selected Work

Every listing,

Before
After
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AFTER
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Ground floor2D plan · Branding
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Living roomHDR blend · Window pull
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Living areaVirtual staging
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KitchenExposure balance
Project Outcomes

Less coordination,

Plans arrived with the photos, giving agents a complete listing package in one delivery.

01
0x

Faster listing prep

Agents no longer chased a separate plan supplier.

02
0

Plans delivered

Across eight offices and every property type.

03
0h

Delivery window

Plans returned with the photography set.

04
0%

Scale accuracy

Plans matched the property at inspection.

05
0

Offices aligned

One drawing and branding standard.

06
0%

Agent satisfaction

Agents rated the bundled delivery as easier.

Client Testimonial

What the
client says.

The numbers tell part of the story. The day-to-day difference is what the team notices.

In their words
“
The plan used to be the thing that delayed a listing by a day. Now it arrives with the photos, already on brand, and agents do not have to think about it.

Rachel Kim

Head of Marketing

Regional brokerage network

Start a conversation

Want every listing to arrive complete?

Send us a sketch and a photo set. We will return a branded plan sample so you can see how it fits your listing workflow.

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